Hot Springs has been a destination since long before tourism was a word, thanks to the warm mineral springs that give the town its name and Evans Plunge, fed by those same waters. It's home to the Mammoth Site, where an active dig holds the world's largest concentration of Columbian mammoth remains, and the whole downtown glows with pink-and-red sandstone buildings along the Fall River. A town this distinctive deserves marketing with personality. I'm a Black Hills local with an engaged audience of about 10,000 followers and over 2 million views, and I help Hot Springs businesses tell their story to people who'll actually make the trip south.